What Is a Nutri-Score — And Why REEF’s A Rating Matters to You

If you’ve recently picked up a REEF product, you might have noticed a bold green “A” on the package. That’s the Nutri-Score — and while it might look simple, it carries a lot of meaning about the food you’re choosing for yourself and your loved ones.

At REEF, we’re proud to share that all our products have achieved an A Nutri-Score — the highest rating possible. But what exactly is a Nutri-Score? Why is it important? And most importantly, what does it mean for you as a consumer? Let’s dive in.

What Is the Nutri-Score?

The Nutri-Score is a front-of-pack nutrition label designed to make it easier for consumers to understand the overall nutritional quality of a product at a glance.

It was developed by independent scientists and first introduced in France in 2017. Since then, it’s been adopted by many European countries and recognized internationally as a highly effective tool to promote healthier eating.

The system rates food products based on their nutritional profile. Each product is assigned a score, and that score corresponds to a letter and a color:

A (dark green): Highest nutritional quality
B (light green): Good nutritional quality
C (yellow): Moderate nutritional quality
D (orange): Poor nutritional quality
E (red): Lowest nutritional quality

The goal? To give you clear, easy-to-read guidance, so you can make better choices, faster.

How Is the Nutri-Score Calculated?

Nutri-Score doesn’t look at just one aspect of a product (like calories or fat) — it evaluates the whole nutritional picture.

The score is calculated based on:

Negative factors: Energy (calories), saturated fat, sugars, and salt.
Positive factors: Fiber, protein, and the percentage of fruits, vegetables, nuts, legumes, and certain healthy oils.

*Source: https://www.tateandlyle.com/news/what-nutri-score-and-why-should-food-and-drink-manufacturers-work-towards-better-ratings

In short:

Foods that are lower in sugar, salt, saturated fats, and calories but higher in fiber, protein, and natural plant-based ingredients score better.
Foods that are highly processed or high in unhealthy fats, sugars, and salt score lower.

This makes Nutri-Score balanced and fair — it doesn’t demonize entire food categories (like carbs or fats), but evaluates products in a holistic way.

Why Is a Nutri-Score A Important?

Choosing foods with an A rating means you’re choosing products that meet the highest standards of nutritional quality.

Here’s what an A Nutri-Score generally means:

Low levels of added sugars, saturated fat, and salt
High in fiber and/or protein
Rich in beneficial ingredients like whole grains, legumes, fruits, and healthy oils
Supportive of overall health and balanced diets

When you consistently choose products with an A Nutri-Score, you’re supporting your long-term health — whether your goals are maintaining a healthy weight, supporting heart health, balancing blood sugar levels, or simply feeling your best day-to-day.

And importantly: the Nutri-Score system is based on scientific evidence, not marketing trends. It’s a neutral, transparent, and consumer-first tool.

Why REEF Chose to Prioritize an A Nutri-Score

At REEF, we don’t just talk about health — we build it into every product.
Our mission has always been simple: make healthy food that’s actually delicious and accessible.

From the very beginning, we committed to recipes that:

Are high in fiber to support digestion and long-term health
Use whole, natural ingredients — like whole grains, seeds, and plant proteins
Are lower in sugar, salt, and saturated fat compared to conventional options
Deliver on taste and texture, because healthy food should be enjoyable

When the Nutri-Score system became more widely adopted, it was a natural fit for us. We welcomed the opportunity to prove — in a clear, standardized way — that REEF products meet the highest nutritional benchmarks.

Today, every REEF product proudly carries an A Nutri-Score. It’s not just a badge. It’s a promise.

What The Nutri-Score Means for You as a Consumer

Navigating supermarket aisles can be overwhelming. There are countless labels, claims, and packaging designs — and often, it’s hard to tell what’s truly healthy versus what just looks healthy.

Nutri-Score helps cut through the confusion.
When you see an A Nutri-Score on a REEF product, you can trust that:

It’s a nutritionally balanced choice
It supports your health goals
It has lower levels of ingredients you want to minimize (like added sugar or salt)
It’s made with quality ingredients you can feel good about

Put simply: you don’t have to second-guess your choices.
REEF has done the work for you, so you can shop smarter, eat better, and live well.

The Bigger Picture: Why Nutri-Score Matters Globally

Nutri-Score isn’t just a trend — it’s part of a global movement toward greater transparency and better public health.

Several studies have shown that front-of-pack labels like Nutri-Score:

Help consumers make healthier choices
Encourage brands to reformulate products to improve their scores
Support national health initiatives by reducing the rates of diet-related diseases like obesity, diabetes, and heart disease

By embracing the Nutri-Score, REEF isn’t just supporting individual consumers — we’re contributing to a healthier future for communities around the world.

Final Thoughts

In a world where it’s easy to feel overwhelmed by food choices, Nutri-Score offers clarity, honesty, and confidence.
And at REEF, we are proud to offer you products that meet the highest standards of nutrition and taste. If you’re still looking to understand the difference between REEF & regular bread, you can read more here.

Every time you choose REEF, you’re choosing: